NESCAFE TERMINAL DRESS UP

Services / Ambient / Terminal Dress Up

Transport Terminal Ambient Ads

Bus Terminal Ads Service

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Sleepless in the terminal

Part of launching a new campaign is to attract new customers and winning back old customers to make them buy again. Here is Nescafe’s new product launch back in 2014. To maintain the buzz, one of the strategies is to dress up several terminals from Metro Manila to Pampanga to Quezon.

One might as, “Why a bus terminal?” It’s simple, really. What is coffee’s most prominent feature? To energize and keep its drinker from a shut eye. Now, where will you find people needing energy and be kept awake? Terminals. Provincial bus terminals to be precise.

Here we see the clever way Nescafe Philippines has pinpointed their target audience’s location. There’s no need to group them, they are already there. All they had to do is put the product out.

Client: Nescafe Philippines
Size: Ceiling Signage – 20 ft. high x 6 ft. wide;
Murals – 3.1 ft. high x 4.2 ft. wide 

Area: Various terminal locations
Quantity: Various
Duration: December 2015 – January 2016

Further Information
e: inquiry@unitedneon.com
p: +63 (02) 889-1111 to 16

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Trunkline: +63 (02) 8889-1111 to 16
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©2016 . All rights reserved. United Neon Advertising, Inc.

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